Privacy Policy

Last updated: October 15, 2026

Mail On Purpose™ is a brand of This Is On Purpose LLC. This Policy explains how we collect, use, protect, and share information when you visit our site, submit a form, migrate from another email platform, or use our newsletter-related services.

1) Information We Collect

• Contact information such as name, email address, phone number, company name, and message content.
• Newsletter and subscriber data you provide or authorize us to access, including contact lists, segments, tags, unsubscribes, suppression lists, templates, campaign history, and related metadata.
• Migration information from tools such as Mailchimp, Klaviyo, Constant Contact, EmailOctopus, Acelle Mail, Amazon SES, or similar systems when you ask us to help move or manage your setup.
• Billing and payment information processed by third-party payment providers. We do not store full payment card numbers.
• Website and analytics data such as pages viewed, browser/device details, referral source, and approximate location.
• Communications including emails, forms, texts, calls, voicemails, notes, and support messages.

2) How We Use Information

• Respond to inquiries and prepare quotes or proposals.
• Provide newsletter sending, support, design, copywriting, migration, list management, and related services.
• Configure domains, sending accounts, authentication records, forms, templates, automations, and campaigns.
• Maintain unsubscribe, suppression, consent, and list hygiene records.
• Improve our website, services, communications, and internal operations.
• Comply with law, prevent abuse, enforce our terms, and protect deliverability and security.

Advertising, cookies, and conversion measurement

With your permission, we use Microsoft Advertising Universal Event Tracking (UET) on portions of this website to understand visits from our advertisements and measure conversions, such as when a visitor submits a newsletter consultation request and reaches our thank-you page. Microsoft collects or receives personal data from visitors or from us to provide Microsoft Advertising services. Depending on the browser and services enabled, this information may include IP address, device and browser information, page URLs and page-view activity, approximate location inferred from IP address, referral details, Microsoft advertising cookies and identifiers, and Microsoft click IDs. Microsoft uses this information for advertising delivery, measurement, attribution, reporting, and its other purposes as described in the Microsoft Privacy Statement.

When you choose to accept optional advertising tracking, Microsoft UET may place or read cookies or similar identifiers. This website's UET integration is designed not to load or send a Microsoft UET request before you accept. If you decline, you can still browse and submit our forms. We intentionally do not include the name, email address, phone number, or free-text contents of our consultation form in UET page-view events. We may store advertising campaign parameters and a Microsoft click ID with a submitted inquiry only when you have accepted optional advertising tracking. Your consultation information is otherwise processed through our Netlify form handler to respond to your request.

You can accept or reject optional advertising tracking through the notice presented on the website and change your preference at any time using Cookie settings. Your choice is stored locally in your browser for each website domain. If you withdraw acceptance, this site stops future optional UET tracking and attempts to remove common first-party UET cookies; this does not delete data previously received by Microsoft. Please consult Microsoft's Privacy Statement for its processing and choices. The site's cookie controls do not govern external websites you may visit through links.

3) Customer Lists and Subscriber Data

Your customer lists and subscriber data remain your responsibility and are used to provide the services you request. We do not sell your subscriber lists. We do not use your lists to market unrelated services to your subscribers. We may access, process, clean, segment, import, export, or transmit subscriber data as needed to deliver the work.

4) Service Providers

We may use service providers for hosting, forms, analytics, email delivery, CRM/client management, design, copywriting, payment processing, and related operations. These providers may process information only as needed to help us operate and deliver services.

5) Email, SMS, and Consent

By contacting us, you consent to receive service-related replies. If you provide a phone number and opt in, we may send text messages related to your inquiry or service. Message and data rates may apply. Reply STOP to opt out. You may opt out of marketing emails by using unsubscribe links or contacting us.

6) Security and Retention

We use reasonable administrative, technical, and organizational safeguards. No method of transmission or storage is perfectly secure. We retain information only as long as reasonably needed for the purposes described here, legal obligations, dispute resolution, backup, and business records.

7) Your Choices

• You may request access, correction, deletion, or export of your information.
• You may opt out of marketing communications at any time.
• You are responsible for honoring subscriber consent, unsubscribe requests, and applicable communication laws for your own lists and campaigns.

8) Children

Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

9) Changes

We may update this Policy from time to time. The “Last updated” date reflects the latest version.