Privacy Policy

Brand structure: On Purpose Marketing™ is the public-facing brand operated by This Is On Purpose LLC. Mail On Purpose™ is a newsletter service by On Purpose Marketing™.

Last updated: May 28, 2026

This Is On Purpose LLC operates Mail On Purpose and related brands. This Policy explains how we collect, use, protect, and share information when you visit our site, submit a form, migrate from another email platform, or use our newsletter-related services.

1) Information We Collect

• Contact information such as name, email address, phone number, company name, and message content.
• Newsletter and subscriber data you provide or authorize us to access, including contact lists, segments, tags, unsubscribes, suppression lists, templates, campaign history, and related metadata.
• Migration information from tools such as Mailchimp, Klaviyo, Constant Contact, EmailOctopus, Acelle Mail, Amazon SES, or similar systems when you ask us to help move or manage your setup.
• Billing and payment information processed by third-party payment providers. We do not store full payment card numbers.
• Website and analytics data such as pages viewed, browser/device details, referral source, and approximate location.
• Communications including emails, forms, texts, calls, voicemails, notes, and support messages.

2) How We Use Information

• Respond to inquiries and prepare quotes or proposals.
• Provide newsletter sending, support, design, copywriting, migration, list management, and related services.
• Configure domains, sending accounts, authentication records, forms, templates, automations, and campaigns.
• Maintain unsubscribe, suppression, consent, and list hygiene records.
• Improve our website, services, communications, and internal operations.
• Comply with law, prevent abuse, enforce our terms, and protect deliverability and security.

3) Customer Lists and Subscriber Data

Your customer lists and subscriber data remain your responsibility and are used to provide the services you request. We do not sell your subscriber lists. We do not use your lists to market unrelated services to your subscribers. We may access, process, clean, segment, import, export, or transmit subscriber data as needed to deliver the work.

4) Service Providers

We may use service providers for hosting, forms, analytics, email delivery, CRM/client management, design, copywriting, payment processing, and related operations. These providers may process information only as needed to help us operate and deliver services.

5) Email, SMS, and Consent

By contacting us, you consent to receive service-related replies. If you provide a phone number and opt in, we may send text messages related to your inquiry or service. Message and data rates may apply. Reply STOP to opt out. You may opt out of marketing emails by using unsubscribe links or contacting us.

6) Security and Retention

We use reasonable administrative, technical, and organizational safeguards. No method of transmission or storage is perfectly secure. We retain information only as long as reasonably needed for the purposes described here, legal obligations, dispute resolution, backup, and business records.

7) Your Choices

• You may request access, correction, deletion, or export of your information.
• You may opt out of marketing communications at any time.
• You are responsible for honoring subscriber consent, unsubscribe requests, and applicable communication laws for your own lists and campaigns.

8) Children

Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

9) Changes

We may update this Policy from time to time. The “Last updated” date reflects the latest version.